Success Stories
APMP
Developed a detailed strategic approach for APMP
The Association of Proposal Management Professionals (APMP) is a global organization dedicated to the advancement of proposal, bid, tender, capture, and sales professionals. With a commitment to professional development, networking, and industry best practices, APMP serves as a hub for professionals seeking to enhance their skills and connect with like-minded peers.
The Challenge
APMP faced the challenge of creating a creative website that not only showcased the organization and its events but also integrated a member database. The existing online platform did not fully capture the essence of APMP, and a previous vendor had struggled to set up the member database, leading to a need for a more engaging and functional website.
The Solution
Werkbot, with its expertise in web design and custom development, crafted a comprehensive strategy for APMP:
- New Creative Website: We designed a fresh and creative website that provided an intuitive user experience. The design was tailored to showcase APMP’s mission, events, and offerings, ensuring easy navigation and engagement.
- Step Up to Help the Organization Complete the Membership Software Integration: Recognizing the importance of a seamless member experience, we stepped in to complete the membership software integration. This ensured that members could easily access resources, register for events, and connect with the APMP community.
Results and Impact
- Increased Brand Reach: The cohesive web design and successful membership integration expanded APMP’s brand reach, positioning the organization prominently in the professional community.
- Better Performing Website: The modern and creative design, coupled with the seamless membership experience, ensured that the website performed optimally, providing a user-friendly experience.
- Better Measurements of Traffic and Data: The implementation of tracking tools provided valuable insights into user behavior, traffic, and other essential data. This allowed APMP to make informed decisions and continuously optimize its online presence.