Success Stories
Erie Events
Crafted a comprehensive strategy for Erie Events
Erie Events is the online platform for the Erie County Convention Center Authority, responsible for managing and promoting four major venues in Erie County. With a focus on providing top-notch entertainment, conferences, and community events, Erie Events serves as a central hub for cultural and professional gatherings in the region.
The Challenge
Erie Events faced the complex challenge of integrating four distinct venues along with their event management into a cohesive online platform. The existing system lacked the functionality to seamlessly manage and promote events across the different venues, leading to inefficiencies and a disjointed user experience.
The Solution
Werkbot, with its expertise in web design and custom development, crafted a comprehensive strategy for Erie Events:
- Built a Website for Each of the 4 Entities: Recognizing the unique identity and offerings of each venue, we designed and built a dedicated website for each of the four entities. This allowed for tailored content and branding while maintaining a cohesive look and feel.
- Shared Calendar for Integrated Event Management: We implemented a shared calendar that could display events across one or multiple organizations without needing to duplicate information. This provided a seamless experience for both organizers and attendees, allowing for efficient event management and promotion.
Results and Impact
- Better Reach: The cohesive web design and integrated event management expanded Erie Events’ reach, positioning the venues prominently in the community and attracting a broader audience.
- Easier for Users to Access Tickets and Information: The user-friendly design and shared calendar made it easier for users to access tickets and information, enhancing the overall user experience.
Better Event Management: The integrated event management system streamlined the process of organizing and promoting events across the different venues, leading to increased efficiency and success. - Better Ability to Track Analytics and Data: The implementation of tracking tools provided valuable insights into user behavior, traffic, and other essential data. This allowed Erie Events to make informed decisions and continuously optimize its online presence.