Success Stories
United Way Erie
Formulated a thorough strategy for United Way Erie
United Way Erie is a prominent community organization dedicated to improving lives by mobilizing the caring power of the community. With a focus on education, income, and health, United Way Erie strives to create lasting changes and advance the common good for all.
The Challenge
United Way Erie faced the challenge of creating a website that was not only creative but also rivaled those in larger cities. The existing online platform did not fully capture the organization’s vision and impact, leading to a need for a more engaging and professional website that could resonate with the community and stakeholders.
The Solution
Werkbot, with its expertise in web design and digital marketing, crafted a comprehensive strategy for United Way Erie:
- New Creative and Professional Website: We designed a fresh and creative website that provided an intuitive user experience. The design was tailored to showcase United Way Erie’s mission, programs, and impact, ensuring easy navigation and engagement.
- Google Ads: Recognizing the importance of online visibility, we implemented strategic Google Ads campaigns. This targeted approach ensured that United Way Erie reached a relevant audience, leading to higher engagement and support.
- SEO: To further amplify United Way Erie’s online presence, we employed Search Engine Optimization (SEO) techniques. This helped the organization rank high on search engines, attracting organic traffic and potential supporters.
Results and Impact
- Increased Brand Reach: The cohesive web design and marketing strategy, including Google Ads and SEO, expanded United Way Erie’s brand reach, positioning the organization prominently in the community.
- Better Performing Website: The modern and creative design ensured that the website performed optimally, providing a seamless user experience that resonated with the organization’s vision.
- Better Measurements of Traffic and Data: The implementation of tracking tools provided valuable insights into user behavior, traffic, and other essential data. This allowed United Way Erie to make informed decisions and continuously optimize its online presence.