Success Stories
Erie Downtown Partnership
Developed a thorough strategy for Erie Downtown Partnership
Erie Downtown Partnership is an organization dedicated to revitalizing and promoting the downtown area of Erie. With a focus on community engagement, economic development, and cultural enrichment, Erie Downtown Partnership serves as a catalyst for positive change, fostering a vibrant and thriving downtown community.
The Challenge
Erie Downtown Partnership faced the challenge of creating a creative website that not only showcased the downtown area but also displayed locations on a map and featured an easy-to-manage calendar. The existing online platform did not fully capture the essence of downtown Erie and lacked the functionality needed for effective community interaction and engagement.
The Solution
Werkbot, with its expertise in web design and custom development, crafted a comprehensive strategy for Erie Downtown Partnership:
- New Creative Website: We designed a fresh and creative website that provided an intuitive user experience. The design was tailored to showcase the vibrancy and diversity of downtown Erie, ensuring easy navigation and engagement.
- Map on Each Page That Shows Locations of Members: Recognizing the importance of location-based information, we integrated a dynamic map on each page. This map displayed the locations of members, providing visitors with a visual guide to downtown Erie’s businesses and attractions.
- Easy-to-Manage Calendar: We implemented an easy-to-manage calendar that allowed Erie Downtown Partnership to effortlessly organize and promote events. This provided a seamless experience for the community, encouraging participation and interaction.
Results and Impact
- Increased Brand Reach: The cohesive web design and custom development expanded Erie Downtown Partnership’s brand reach, positioning the organization prominently in the community.
- Better Performing Website: The modern and creative design, coupled with the dynamic map and calendar features, ensured that the website performed optimally, providing a seamless user experience.
- Better Measurements of Traffic and Data: The implementation of tracking tools provided valuable insights into user behavior, traffic, and other essential data. This allowed Erie Downtown Partnership to make informed decisions and continuously optimize its online presence.