Success Stories
Skinner Power Systems
Crafted a comprehensive strategy for Skinner Power Systems
Skinner Power Systems is a leading provider of high-quality power systems, known for its dedication to innovation and excellence. With a legacy of delivering reliable solutions, Skinner Power Systems has been a trusted partner for many businesses, ensuring uninterrupted power and optimal performance.
The Challenge
With the acquisition by a new owner, Skinner Power Systems was at a pivotal juncture. The brand needed to reflect this significant change and transition online. The existing website did not align with the new vision and direction the company was headed towards. The challenge was to create a digital presence that was not only modern and clean but also encapsulated the brand’s renewed ethos and commitment.
The Solution
Werkbot, with its expertise in digital solutions, crafted a comprehensive strategy for Skinner Power Systems:
- Modern Web Design: We designed a website that was both clean and modern, reflecting the brand’s new direction. The user-centric design ensured easy navigation, providing visitors with a seamless experience.
- SEO: Recognizing the importance of online visibility, we implemented a robust SEO strategy. This ensured that Skinner Power Systems ranked high on search engines, driving organic traffic and potential leads.
- Paid Search: To further amplify the brand’s reach, we employed paid search campaigns. This targeted approach ensured that Skinner Power Systems was visible to a relevant audience, leading to higher conversions.
- Content Development: Quality content was curated to inform and engage visitors. This not only showcased Skinner Power Systems’ expertise but also built trust and credibility with potential clients.
Results and Impact
The digital transformation undertaken by Werkbot had significant outcomes for Skinner Power Systems:
- Increased Brand Reach: The combined efforts of SEO and paid search ensured that Skinner Power Systems was easily discoverable online, leading to a broader audience reach.
- New Sales: The modern website, coupled with strategic online marketing, resulted in new sales and business opportunities for Skinner Power Systems.